Why Is Performance Important?
Page load time, site speed, site performance...what exactly is it? Simply put, it is how fast your webpage loads when someone wants to view it.
Performance (aka "load time") plays a key role in determining how long someone will stay on your site. As a matter of fact, it is also an important factor for search engines.
People don't want to stay on a slow site, especially in today's society. You may as well say goodbye to most potential clients if the website takes longer than 3 seconds to load...even if it's on a mobile device.